FAQs about Facebook pixel

What’s a Facebook pixel?

Facebook Pixel is a snippet of code that you can add to your website that helps you collect data about your customers. You can measure, target, and enhance your Facebook ad campaigns through the Facebook pixel. You can use the pixel data to track conversions and better target your ads. Ultimately, this type of audience targeting will optimize your ads to increase conversions because your ads will cover people who have shown that they are more likely to get service or spend money on your site.

How many pixels can I have on Facebook?

You can have 100 pixels in one ad account. to create these you need to have a Facebook ad account under business manager. Facebook business manager allows you to create and manage multiple Facebook Pages, ad accounts, pixels, Instagram accounts and catalogs . 

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